Home Page About Us Our Services Our Clients Contact Us

About Us

A Message from the President

Michelle LaFlam

  • Founder and President, Southwest Association Management, Inc. ("SAM, Inc.")
  • Co-Founder and Vice President, Clean Room Plastics, Inc.
  • Secretary, Global Measurement Technologies, Inc.
  • Co-Owner, MBL Enterprises, LLP
  • Member of Arizona Society of Association Executives - AzSAE

Thank you for your interest in Southwest Association Management, Inc!

Fact: Although the concept of Association Management is not new to the industry, there are very few firms of its kind in the Southwest. There are many advantages to being in the Southwest such as lower printing costs, desktop publishing, hotel costs, and overall lower overhead costs. All of these factors make SAM, Inc. affordable for your association.  

Please take a moment to review some of the services we offer. We look forward to the opportunity of providing you with a detailed proposal designed to fit your needs upon your completion of the Information Response form.

Michelle LaFlam

Back to top


Employee Profiles

SAM, Inc. was incorporated in March of 1995. Michelle LaFlam, President and Bryan LaFlam, Vice President serve as the Board of Directors. You will find that SAM, Inc. can provide your organization with the highest quality of association and event management services available.

Michelle LaFlam, President

Michelle LaFlam is a well-known association management executive in the Valley of the Sun.  With over 20 years experience in all facets of association management, Michelle has the respect of peers and clients alike.  As the Founder and President of Southwest Association Management, Inc., Michelle oversees the day-to-day operations of the business and its four full-time staff. SAM, Inc., a company that specializes in non-profit association management, directs 14 valley-based non-profits whose membership bases include ‘local's only' to international groups with members from around the globe. 

Michelle takes a personal interest in ALL of her clients; from the detailed attention to the smooth transition of new clients, to the periodic check-up calls she makes to ensure all is well, which shows she truly cares. Michelle brings a wealth of information and guidance to the organizations that she serves.

Back to top


Robin Hirth, Senior Account Manager Robin has over nine years of association management experience and over 26 years experience in office management and customer service. Robin received her Bachelor of Arts in Education from the University of Arizona . A true wild cat, she has proven she can wear the many hats in the association management industry, retaining the title of Senior Account Manager for the Arizona Court Reporters Association (ACRA) for the past seven years, Arizona Fire District Association, Women at the Top, Xavier Crew, and the IndoAmerican Chamber of Commerce. Robin is committed to providing clients with top-notch service.

Back to top


Pictured left to right:
Trisha Conary, Robin Hirth, Barbara Hardy,
Traci Baker, and Michelle LaFlam

© 2006 Southwest Association Management, Inc.
7225 W. Oakland Street, Chandler, AZ  85226
phone (480) 496-4010, fax (480) 858-1802

Site Design by Stellar Edge PR